The Diffusion of Innovations is a theory that looks to explain why, how and at which rate technology spreads. Throughout my time in Media Law and Literacy, I have learned a lot about different social media applications and how they operate. I have especially gained a new perspective on the app Twitter.
In one of our Media Law classes, we became familiar with the above graph. This graph helps to show how people reacted/are reacting to technology over time. This is an example of the diffusion of innovations theory, and it can be compared to the growth of Twitter. Before Twitter was officially launched, the creators of the app did a “test run” to see how Twitter would be used by individuals. Today, Twitter is a successful social media app with over 300 million users. I believe that many people became early adopters to Twitter, myself included, because it was an easy way to find out information and keep in touch with family and friends. Twitter quickly became an up-and-coming app after it was launched in 2006.
There are negatives to Twitter, like any social media application, but there are also positives. Some negatives of Twitter can include spam content, a character limit, and false news. Positives can include staying connected with family/friends and having updates on the latest news. I personally feel that the positives outweigh the negatives because I am an active Twitter user; however some people, like Laggards, may feel that the negatives outweigh the positives and therefore are not interested in the app.
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